Sensory input comes in at a rate of 11 million bits of information per second…..the conscious brain can only process 40 bits of info per second….consumers take 5 seconds to make a retail purchase decision….how do you break through to get your brand noticed?
To break through the ‘sea-of-sameness’ of flexible packaging, a growing trend in pouches is to create additional sensory features that pull the consumer closer to the brand. Incorporating heightened sensory elements into the pouches creates the opportunity to further engage the consumer.
Ampacet’s Doug Brownfield and Linda Carroll will be presenting on Monday, November 7th at 1:00pm in the Dow Customer Center at PackExpo in Chicago, IL.
Join us for an exploration of the many ways to reach today’s consumer through visual, tactile and sensory pathways.