Refreshingly Clean Icy-Bright™ Color Palette Delivers an Appealingly Cool Effect
Sparkling, clean, clear and refreshed overtones provide a subtle in-package marketing statement that is captured and developed by Ampacet with visually cool Icy Bright™ masterbatch colorants.
Icy Bright colorants have been designed to heighten the interplay of light and color to optimize the presentation of liquid products with an iced, chilled, translucent effect. The translucent coloring is available in two intensities: for a lighter, brighter option for dark, opaque plastic bottles that are currently in use; or for an even lighter see-through tint for highlighting and reinforcing convex container curves.
Icy Bright colorant masterbatch from Ampacet is currently available in Mint Ice, Mint Whisper, Minty Frost, Citrus Ice, Citrus Whisper, Periwinkle Ice and Periwinkle Whisper.
Ampacet can custom formulate Icy Bright colorants to enhance packaging shelf presence.
To download a PDF of the Icy Bright press release click here.