Dallol color masterbatchAmpacet, a global masterbatch leader, has introduced the Dallol Collection, a masterbatch designed to impart a modern, dynamic vibrancy to injection molded parts.

Designed for polyolefin applications, the new color palette enables brand owners to increase consumer product shelf appeal.

“The collection reflects colors emanating from Africa, offering visual excursions into the fiery depths of volcanos that produce the unique colors indigenous to Dallol, the hottest place on earth inhabited by humans,” says Philippe Hugele, Strategic Business Manager Rigid Packaging.  “At first glance, these formations appear as an offensive mass of rock sleeping in the lush valleys. In the mysterious acid lakes, a color spectrum can be found that transitions from glacial blue to emerald green, muddy red to mysterious blacks, all of which remind us of the volatility of the volcano’s mood. The fine ash particles dispersed and embodied within the indigenous colors are captured in this collection.”

Dallol Collection colors include the fiery warmth of Hot Springs, the grounded russet tone of Lapilli, the fresh foamed blue found in Gwisho, the earthy values of Tephra, as well as hints of graphite in Scoria, the green surprise of Olivine and the ashen color of Dacite.  The colors can be customized to support brand messaging.

For more information on Ampacet’s Dallol Collection, email marketing.europe@ampacet.com.