Ampacet, a global masterbatch leader, has released its new Cell-Struct line of special effects that visually interprets today’s intersection of technology and organic elements in an engaging dimensional look for rigid packaging.

“There is increased consumer interest in product customization by manipulating matter on a cellular level. Cell-Struct portrays this fascination with the dynamic inner world through an osmotic relationship between color and texture,” says Elise Fenwick, Ampacet Insight & Innovation Manager, Americas.  “Although the surface remains smooth, Cell-Struct produces a visually intriguing three-dimensional texture resembling cellular structures. The integration of special effects and technology combines to provide an esthetic with natural elements for an unexpected juxtaposition.”

Intended for blow-molded applications, such as personal care products, cosmetics and home and household products, the line features six colors: Basal Blue, Genome Green. Golden Golgi, Receptor Red, Synaptic Silver and Telomere Teal. Cell-Struct is appropriate for multi-layer processing, allowing accentuation of the dimensional effects.

Ampacet’s global Insight & Innovation team, with more than 100 years of collective industry experience, distills and curates these color and special effect collections for brand owners, designers and manufacturers, providing inspiration and shelf differentiation for innovative product and brand strategies.

About Ampacet

With 25 manufacturing sites located in 18 countries, Ampacet Corporation is a global masterbatch leader offering the broadest range of custom color, special effect, black, white and specialty additive masterbatches for flexible and rigid extrusion processes and applications.

The company is committed to achieving sustained growth and profitability by designing innovative, cost-effective and sustainable solutions to enhance plastics’ visual appeal, functionality and performance beyond limits.

Headquartered in Tarrytown, N.Y., Ampacet Corporation employs more than 2,000 people worldwide and operates technical and color development centers and manufacturing sites throughout the Americas, Asia and Europe.

For more information, contact Eileen Ferguson, Ampacet Corporation, 660 White Plains Rd., Tarrytown, NY 10591; Tel: 914.631.6600; Email: eileen.ferguson@ampacet.com