Insight and Innovation Details

Collaboration and education on a global scale. 

Global presentations: forecast of consumer preferences for color, effect and design in consumer goods/ packaging; electronic and physical samples provided.

Color Education Series: learn the basics of color theory and how subjective interpretations of color and effects (example: metamerism) can impact your perspective. 

Color Theory 101: explore the parameters of color and effects use in our masterbatch process tutorials.

Ideation Workshops: educational interactive workshops employing heuristic gaming techniques to discover new concepts and positioning for products or brands. Graphic documentation becomes the visual support for a strategic initiative.